How Do Facebook Boost Posts Work?

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Facebook is the largest social media platform, with nearly 2.96 billion users worldwide. However, finding your target market within that colossal audience can be challenging. The Facebook Boost Post button is the easiest way to expand your reach with just a few clicks and a small budget. Keep reading to learn how Facebook Boost Posts work and its benefits.

What is a Boosted Post?

A Facebook-boosted post is the same as a regular post, except you apply a budget to promote it to people who might not see it organically. A boosted post is the simplest form of a Facebook ad because you can create one in just a few clicks! Boosted content can feature text, an image or video, and a link. You are also able to add a call-to-action button and track ad metrics. You can boost a post on Facebook for as little as $1 a day. The more you are willing to spend, the more people your ad will reach. Boost posts are promoted posts that are already posted on your page whereas Facebook ads run in the background of your page and are not visibile in your main Facebook feed.

The Benefits of Boosting a Facebook Post

In most situations, you can’t get your content to reach everyone you want organically. People who like your page and interact with content may only see a fraction of what you post. Facebook’s Boost Post feature is the fastest and most straightforward way to have more people see your posts. 

Reach More People

Boosting a post allows you to expand your audience past those who already like your page. Facebook has built-in targeting options that help you ensure that you’re reaching the people who are most likely to be interested in what you’re offering. 

They’re Easy to Create

When boosting a post, you choose an existing post and select your goal, call to action, audience setting, and budget. You can have a boosted post up and running within five minutes. You could even create the ad from your mobile device if needed! 

Access to Analytics

Choosing to boost a post gives you access to analytics showing how well the post performs. This can help you learn what works best for your business so that you can improve your practice over time. 

Your Reach Extends to Instagram

When you boost a Facebook post, you can also select your content to appear as a promoted post on Instagram. This is a simple way to reach even more potential followers and customers. 

How We Can Help

Our team is certified in Facebook Ads strategies, and we have vast experience creating campaigns that work! Facebook Ads can be highly confusing if you’re just getting started. Don’t stress yourself out; we can help! Are you interested in running Facebook Ads for your business? Contact us today!

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