Sell Directly To Customers Via Facebook Shop
Adding a Facebook shop section to your business page allows you to create an online store where fans can browse your products and make a purchase without having to click to a new website. Using Facebook ads to promote a Facebook shop can increase product sales.
Rope Bat, an online business that sells a hitting aid/swing trainer for softball and baseball players wanting to better “perfect” their swing.
Initially, Rope Bat did not have a fully integrated e-commerce website and did not have the budget to invest in creating one. We knew the best strategy was to begin running Facebook ads for Rope Bat as well as set up a Facebook store, making Facebook their one-stop shop for e-commerce. We only ran 5 Facebook ad campaigns over the course of 3 months but were able to provide Rope Bat with a noticeable ROI.
Our most successful campaign was an ongoing video promotional ad for their products, which earned over 404k views and had a reach of over 735k people. We also ran a smaller ad campaign over the course of just one month and were able to reach over 60k users.
The engagement from these campaigns has directly resulted in a greater increase in online sales from Facebook’s online store. We were able to produce just over $2k in sales for Rope Bat. With a total of 2660 product views and over 220 clicks, 34 total purchases were made directly through the Facebook store.
These campaigns have been so successful because of specific product branding as well as customized audience ad targeting. We focused on Facebook’s Audience Insights to determine who is mostly interested in this product and who’s more likely to click. In this case, the majority of Rope Bat’s product reach was coming from roughly 80 percent men, age 35-44. Nearly 90 percent of the ads seen were viewed on a mobile newsfeed.
By focusing on these insights, we were able to better develop ads that were going to reach the right people. We also knew that running a video ad would produce a higher engagement rate because the Rope Bat is a product that needs to be seen in action.
Interested in adding a Facebook shop section to your business Facebook page? Contact us today to learn more.